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Radisson SAS pedals to victory - Malmö

Author: CIVITAS Support
Posted on: Friday, September 26, 2008 - 10:07
Malmö , SMILE

Yes, we can finally confirm that Radisson SAS in Malmö has pedalled its way to victory with 1,665 kilometres per bicycle and 6,662 kilometres in total. That equals cycling from Malmö and Lhasa in Tibet. As part of the CIVITAS SMILE Project, ‘Businesses on Bikes’ (Företag på cykel) has lead to Malmö businesses cycling almost as far as one lap around the world - or the longest possible route from Malmö to Paris.

Following a final count, the winning company is SAS Radisson in Malmö with nearly 7,000 km on the bike. The winning prize is a Nihola load bicycle with a box.“The winners obviously deserve a top quality load bike”, says Project Leader Helene Östberg.By not taking the car, Malmö Businesses on Bikes have together reduced carbon dioxide emissions by close to 9 tons. All participating businesses that managed to cycle 300 km or more were also entered into a prize draw with the chance of winning one of three folding bicycles, perfect for taking on the train or the bus. The winners were Logica, Tandvårdsgruppen St. Göran and Choice hotels.Apart from being entered into a prize draw, businesses taking part in ‘Businesses on Bikes’ were also offered the chance of buying bicycles painted in a unique orange colour and featuring the businesses’ own logos at a very favourable price.“We would like to take this opportunity to say thank you to all participating businesses for their contributions over the past year. It has been fun and inspiring to see the orange bicycles around town”, says Helené Östberg, Annika Hörlén and Cecilia Bostorp who makes up the project team.The prize presentation was held in Gustaf Adolf Square in the centre of Malmö to give the inquisitive people of Malmö a chance to see the winners dig into their victory cake.PHOTO: Henrik Ahldin

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