Timetables on your mobile phone in Malmö
CIVITAS SMILE, 25.01.2007
During an average week the public transport company Skånetrafiken receives about 200,000 visitors to their website. In order to reach an even bigger audience, with bus and train timetable information Skånetrafiken has launched a service “The Travel Planner” which is also for mobile phones.
By opening an account at Skånetrafikens website called “My pages” every traveller can access all departure and arrival times for buses and trains directly to their mobile phones through mobile internet. In this simple way travellers can always access updated travel information. By using “My pages” commuters can also use a series of special functions. For example, a commuter may create their own commuter timetables where they mark out their most common trips, making it faster to access relevant information. . Another example is the function “My next trip” where the traveller even at the start page can gain access to their common trips and see if there are any delays. Via their mobile phone the commuter can access both The Travel Planner and My next trip. Connected to this Travel Planner Skånetrafiken has also launched a trial where passengers have the possibility to travel with digital tickets in their mobile phone, on the city buses in Malmö and Helsingborg.