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Demand management strategies
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Brighton & Hove/United Kingdom CIVITAS ARCHIMEDES | 2008-2012
Brighton & Hove aims to create a cleaner and more pleasant urban environment in the city centre. Infrastructure developments will help to achieve this and improve access for all users.
Implementing sustainable mobility
Brighton & Hove will implement physical provisions to enhance the quality of the environment in which people go about their social, work and shopping activities. The city will also investigate ways to measure the emotional benefits of better balanced streets for pedestrians, businesses and people travelling through the city.
The main objectives of the measure are to:
- Enhance the urban environment; and
- Improve accessibility.
How is the measure progressing
The Social and Emotional Benefits of Good Design is a recent research study Brighton & Hove City Council has undertaken to:
- Better understand the social and emotional benefits of balanced street design, and
- Develop new methodologies for assessing and evaluating the social and emotional benefits of balanced street design.
Social and emotional benefits of successful streets are difficult to quantify, not least because of the intangible nature of emotions. However, consideration of these benefits is critical if we are to make fully informed decisions on the cost / benefit values of investing in well designed streets. The research focuses on New Road and Church Street in Brighton.
What are the expected results of the measure
Brighton & Hove expects from this measure:
- A reduction in noise pollution;
- Better air quality;
- An increase in the number of visitors;
- Greater levels of satisfaction with the area; and
- Benefits for the local economy.
